Blog entries from Tanya

OC Social Media Summit - Join Us and Learn From Orange County's Social Media Leaders

Tanya — Thu, 26 Apr 2012 18:31:14 +0100

I am very excited to share that The Refinery at Saddleback Church in Lake Forest will host O.C.'s very first Orange County Social Media Summit on Friday, May 18, 2012. Over 300 people have RSVP'd to date and will draw in many more folks that are interested in learning, connecting and sharing with other social media advocates.

6 Points to Follow When Branding a New or Existing Business

Tanya — Mon, 02 Apr 2012 20:55:25 +0100

Are you working on a new idea for a business or considering a rebrand for your current business? There are the standard "must-do" items people will tell you to check off your list; a business plan, a federal tax ID number, business licenses and permits, etc.

When it comes to marketing and brandRead More...

Facebook Timeline For Business: How To Get The Best Exposure For Your Brand

Tanya — Fri, 02 Mar 2012 20:30:37 +0100

Facebook recently rolled out timeline for brands, and it’s important to know what this means in order to maximize your brand’s presence. Have you converted your page yet? Have you been wondering how your brand can benefit the most out from the new layoRead More...

Personal Branding and Image Management – What/Who is it Good for

Tanya — Tue, 21 Feb 2012 14:39:31 +0100

After reading my last blog post – Wait, you haven’t read it yet? Go ahead and get caught up and meet us back here! – you’re probably, hopefully, maybe thinking about personal branding and image management more than you were just a few short weeks Read More...

Personal Branding and Image Management: A Tale of Two Packages

Tanya — Wed, 15 Feb 2012 20:58:22 +0100

Imagine you’re standing in an aisle of your friendly neighborhood grocery store and you’re trying to decide on a product in a category in which you don’t have a go-to brand and all of the products seem pretty much the same. You’ve narrowed it down to two options – one with visually-appealing pRead More...

Monitoring Your Social Brand. Important? Yes!

Tanya — Mon, 13 Feb 2012 23:57:13 +0100

In case you missed it, Sunday night marked the 54th Annual GRAMMY Awards at the Beverly Hilton in Los Angeles. Did you watch? No? Neither did I.

Instead, I followed along online catching updates from my friends on Facebook and Twitter. In fact, I learned who the winners were before the GRAMMYs aired on the West Coast and It seemed many others did, too. There is an article on the Los Angeles Times website devoted to how angry West Coast social media users were.&nRead More...

Company News: Branding Article Published in Professional Women's Multicultural Magazine

Tanya — Thu, 09 Feb 2012 18:40:50 +0100

We really love being able to share weekly blogs with you, especially when it comes to helping companies build up their brand identity, with logos and also online with websites and social media profiles. Every now and then we'd like to share our own company updates with you.

Today, I (Tanya), would like to share that one of our articles, focused on branding, was published in Professional Woman's Multicultural Magazine. I am thrilled at the opportunity to have my wRead More...

Simple Steps to Market, Brand and Protect Your Business

Tanya — Wed, 01 Feb 2012 20:59:57 +0100

I had the pleasure of speaking at The Institute for Women Entrepreneurs of Orange County last night with colleagues Kelly Weppler and Stephanie Pottick. The subject matter was how to Market, Brand and Protect your business. Is 2012 the year you will focus on strengthening your brand? Yes? Great! Read on.

I'll share below some golden nuggets from our presentation beginning with Kelly and her strategies on marketing a business.

Strategy Before Tactics - WithRead More...

Creating the Ultimate Client Experience in 2012: The Seven Stages of Client Engagement, Part 2

Tanya — Tue, 31 Jan 2012 16:38:51 +0100

Here we are in the last post of my blog series on creating the ultimate client experience in 2012, and I think you’re going to find it especially enlightening and helpful for building your business. Before reading on, if you happened to miss the other posts and you’d like to get caught up on my exploration with marketing strategist Kelly Weppler Hernandez of Weppler, Hernandez & Associates of the Marketing Hourglass™ and the seven stages of the buying cycle, just click here and here.
Read More...

Creating the Ultimate Client Experience in 2012: The Seven Stages of Client Engagement, Part 1

Tanya — Tue, 24 Jan 2012 08:00:00 +0100

So, have you traded in your funnel for an hourglass yet? In my last blog post, I shared some insights from a recent conversation I had with marketing strategist Kelly Weppler Hernandez of Weppler, Hernandez & Associates, and how ditching the tired old marketing funnel for the forward-thinking Marketing Hourglass™ is the first step in creating an experience for your clients instead of just selling to them.

The next step in creating the ultimate client experience is identifying opportuRead More...

Check Out Our New YouTube Channel

Tanya — Fri, 20 Jan 2012 22:15:07 +0100

We are very excited to share the news of our new YouTube channel! Please check back each week as we share ways to help business owners build up their brand game plan.

It's extremely important to have a crystal clear image, story and delivery for your business. The more your customers know about you, the easier it is for them to buy from you.

So, please join me in the upcoming weeks. I'll share short videos that are about 1-2 minutesRead More...

Creating the Ultimate Client Experience in 2012: Ditching the Marketing Funnel

Tanya — Mon, 16 Jan 2012 17:36:00 +0100

Whether you’re an advocate of New Year’s resolutions or you don’t believe the hype, the start of a new year really is the perfect time to think about what you want to accomplish in the months ahead and what you’re going to do to make this year better than the last. In that spirit, it’s time Read More...

Email Updates Coming Your Way!

Tanya — Tue, 11 Oct 2011 22:09:20 +0100

We are currently working on exciting updates at Design Action Studios and we would love for you to join us as we continue to grow as a business.

Our upcoming newsletters will feature tips on promoting your brand using new media channels, how to build your brand for maximum exposure and more! We will also keep you in the loop for our upcoming speaking events and workshops. You woRead More...

Using LinkedIn to Promote Your Business

Tanya — Tue, 05 Oct 2010 15:31:26 +0100

Social networking has become overwhelmingly more influential both in and out of the business world. Though it’s relatively easy to interact with people about personal topics, social media has become a powerful business tool. The most specifically business-geared outlet is LinkedIn. As stated in a recent Mashable article, “Whether you’re a job sRead More...

Orange County: Engage or Die with Brian Solis

Tanya — Mon, 30 Aug 2010 18:08:34 +0100

Last Thursday, Orange County was fortunate to welcome Brian Solis, one of the most prominent thought leaders and published authors in new media. Organized by Bryan Elliott of LinkedOC, the event was held at SEED People’s Market in Costa MRead More...

How to Build Your Brand Online

Tanya — Mon, 23 Aug 2010 13:52:34 +0100

Building your brand online has become essential to increasing its visibility, familiarity and ultimately, business. It’s important, though, to not only be present online, but also to differentiate yourself from your peers. There are several ways to distribuRead More...

Social Media Club Orange County: Reboot

Tanya — Mon, 26 Jul 2010 13:10:25 +0100

Written by guest blogger: Debbie Miller

"Social Media Club is organized in various locations in the US for the purpose of sharing best practices, establishing ethics and standards and promoting media literacy around the emerging area of social media.”

Last week, numerous members of the local social media community met to “reboot” the Social Media Club of Orange County (SMCOC) after months of dormancy. Led by SMCOC’s co-founder, Morgan BRead More...

Foursquare: Social Media Tool for Business

Tanya — Sun, 11 Jul 2010 22:00:00 +0100

Location-based applications are the latest fad in social media. One of these applications, Foursquare, has seen rapid growth over the past year. A brief google search provides headlines such as, “Foursquare adding nearly 100,000 new users per week;” “Foursquare now Read More...

Social Media Day in Orange County

Tanya — Thu, 01 Jul 2010 22:00:00 +0100

June 30, 2010 marked the first-ever “Social Media Day.” Mashable describes the day’s purpose being to “acknowledge and celebrate the revolution of media becoming social. A day that honors the technological and societal advancements that have allowed us to have a dialogue, to connect and to engage not only the creators of media, but perhaps more importantly, oneRead More...

Color Psychology In Branding

Tanya — Sun, 27 Jun 2010 22:00:00 +0100

With the internet’s ever-growing influence on the way we represent our businesses, it’s imperative to keep in mind all facets of the way we depict ourselves online. An often overlooked yet vital factor in online branding is the significance of color. Research on the psychology of color shows that the colors used on websites and other marketing materials aren’t just a means of expression; they carry huge weight in terms of brand communication and brand extension.
For example, whRead More...