Tags >> Trust
Jan
24
Posted by: Tanya
in Blog |
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The next step in creating the ultimate client experience is identifying opportunities to shine and do something out of the ordinary in every stage of the buying cycle:
The Know phase is when people first discover you; they hear about you from someone else (more on that a little later), they read an article that you wrote or they see your big glossy advertisement in a trade publication. Since you never really know when or through what channel people will have their first glimpse of you, always put your best foot forward in these efforts. Kelly advises that you, “Be interesting, different, dynamic and unexpected,” so people more than just check you out – they start to Like you.
In the Like stage of the buying cycle, the potential client is starting to warm up to you. They’re checking out your website, they’re attending your open house or holiday reception, they’re subscribing to your monthly newsletter, and they’re generally just opening themselves up to hearing your messages and recognizing the potential in what you have to say.
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Creating the Ultimate Client Experience in 2012: The Seven Stages of Client Engagement, Part 1
Posted by: Tanya
in Blog |
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So, have you traded in your funnel for an hourglass yet? In my last blog post, I shared some insights from a recent conversation I had with marketing strategist Kelly Weppler Hernandez of Weppler, Hernandez & Associates, and how ditching the tired old marketing funnel for the forward-thinking Marketing Hourglass™ is the first step in creating an experience for your clients instead of just selling to them.
The next step in creating the ultimate client experience is identifying opportunities to shine and do something out of the ordinary in every stage of the buying cycle:
- Know
- Like
- Trust
- Try
- Buy
- Repeat
- Refer
The Know phase is when people first discover you; they hear about you from someone else (more on that a little later), they read an article that you wrote or they see your big glossy advertisement in a trade publication. Since you never really know when or through what channel people will have their first glimpse of you, always put your best foot forward in these efforts. Kelly advises that you, “Be interesting, different, dynamic and unexpected,” so people more than just check you out – they start to Like you.
In the Like stage of the buying cycle, the potential client is starting to warm up to you. They’re checking out your website, they’re attending your open house or holiday reception, they’re subscribing to your monthly newsletter, and they’re generally just opening themselves up to hearing your messages and recognizing the potential in what you have to say.
