Tags >> brand awareness
Jan
20
Posted by: Tanya
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Check Out Our New YouTube Channel
Posted by: Tanya
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We are very excited to share the news of our new YouTube channel! Please check back each week as we share ways to help business owners build up their brand game plan.
Jun
21
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Building Brand Awareness Through Social Media
Posted by: Tanya
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Tagged in: twitter , social media , small business , pepsi , non-profits , facebook , coke , brand awareness
Social media has a unique ability to serve an array of functions based on what is being represented. The Harvard Business review recently featured an article on how brands like Coke and Pepsi use social media to build trust between themselves and their consumers. Twitter and Facebook are effective tools for these brands to enforce and broaden their identities as well as enhance customer relationships. Due to the already-existent acquaintance with such products as Coke and Pepsi, their incentive is primarily to expand trust around the association everyone already has with them.
For example, Pepsi launched a campaign where it asked its fans to discuss various issues (culture, food, education), then have others vote, then reward certain entrants with monetary grants. Typically, when you hear or think of “Pepsi,” you associate the word with a carbonated thirst quencher and don’t think much beyond that. But now, they’ve broadened your perception to include conversation and charity: additional, diverse and obviously-positive associations.
