I  had the pleasure of speaking at The Institute for Women Entrepreneurs of Orange County last night with colleagues Kelly Weppler and Stephanie Pottick. The subject matter was how to Market, Brand and Protect your business. Is 2012 the year you will focus on strengthening your brand? Yes? Great! Read on.

We are currently working on exciting updates at Design Action Studios and we would love for you to join us as we continue to grow as a business.

Social networking has become overwhelmingly more influential both in and out of the business world. Though it’s relatively easy to interact with people about personal topics, social media has become a powerful business tool. The most specifically business-geared outlet is LinkedIn. As stated in a recent Mashable article, “Whether you’re a job seeker, consultant, entrepreneur or happily employed, LinkedIn can be an incredible asset for your career. You can connect to over 43 million professionals in over 200 countries around the world.” It would almost be wasteful for businesses not to take advantage of LinkedIn and its ability to connect infinite amounts of people to your brand.