Friday, 18 May 2012
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Mar 02

Facebook Timeline For Business: How To Get The Best Exposure For Your Brand

Tanya Posted by: Tanya in Blog | Comment (0)
Tagged in: Timeline , facebook , brand

designactionstudios-brandstory

Facebook recently rolled out timeline for brands, and it’s important to know what this means in order to maximize your brand’s presence. Have you converted your page yet? Have you been wondering how your brand can benefit the most out  from the new layout?
 

One benefit is that when someone visits your new timeline business page, he/she will now have a more personalized experience. Visitors are now able to see how their personal Facebook friends have interacted with your business page. So, if a visitor tags your page in one of their posts, those with whom they originally shared will see these stories highlighted on your business page’s timeline. This is an opportunity for brands to tell a more engaging and authentic story.
 

Here are some key points I’ve collected from Mashable, HubSpot and Facebook on how to get the best exposure for your brand.

 

Cover Photos – Be sure to take advantage of the top image area by adding an image that is 851 x 315 pixels.  According to Facebook’s policies, the image may NOT contain:

 • Price or purchase information, such as “40% off” or “Download it at our website”
• Contact information, such as web address, email, mailing address or other information intended for your page’s “About” section
• References to user interface elements, such as “Like” or “Share,” or any other Facebook site features
• Calls to action, such as “Get it now” or “Tell your friends”
• False, deceptive or misleading content, and must not infringe on third parties’ intellectual property


Visual Content - There will now be more emphasis on visual content, such as photos and videos. Take advantage of this new real estate. Visual content will  increase brand engagement on your page: According to an internal Facebook study, “posts including a photo album or picture can generate 2X more engagement than other post types.” Because images will now appear larger and be more prominent, make a point of posting your best-possible visual content or making the content you already create more visual; Think photos, charts, infographics, and other content visualizations.
 

Existing Landing Tabs – The ability to specify a landing page is no longer an option. This is a major downfall for brands, although your existing tabs are still available and are now located under the cover photo. You can link to each page (i.e. if you have a custom page for a promotion), and once you click on a tab, there is navigation to select other options from a drop-down. You are able to manage three of the tabs ( or “Views” as Facebook now calls them). Click the down arrow to the right of the displayed tabs (the number next to the arrow is how many tabs you have). See image below.

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Jun 20

Building Brand Awareness Through Social Media

Tanya Posted by: Tanya in Blog | Comment (0)

brand-trust

Social media has a unique ability to serve an array of functions based on what is being represented. The Harvard Business review recently featured an article on how brands like Coke and Pepsi use social media to build trust between themselves and their consumers. Twitter and Facebook are effective tools for these brands to enforce and broaden their identities as well as enhance customer relationships. Due to the already-existent acquaintance with such products as Coke and Pepsi, their incentive is primarily to expand trust around the association everyone already has with them.

For example, Pepsi launched a campaign where it asked its fans to discuss various issues (culture, food, education), then have others vote, then reward certain entrants with monetary grants. Typically, when you hear or think of “Pepsi,” you associate the word with a carbonated thirst quencher and don’t think much beyond that. But now, they’ve broadened your perception to include conversation and charity: additional, diverse and obviously-positive associations.
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May 07

What makes "CRM" social?

Tanya Posted by: Tanya in Blog | Comment (0)

 

Social CRM is "the" hot topic these days with "experts" popping up everywhere. Last year I joined in the "let's try and define it" debate but I've moved on from that. I'm now convinced that simpler is better and I'll just agree with my friend and true social CRM expert Paul Greenberg that SCRM is really about having a conversation with your customers when, where and how the customer chooses. I've said repeatedly that social business is about changing culture NOT about new technology and that goes for SCRM as well. Now don't get me wrong, I love new technology, and certainly there are lot's of new SW products that do or could help facilitate social business and SCRM. The problem though, is that I'm starting to see SCRM talked about like it's some new module of the CRM system, you know, an add on module that magically makes your company's customer strategy social. I had a request from a client last week for a market sizing and forecast for SCRM, huh?
CRM is a customer strategy and many companies have chosen to use SW and technology as a part of that strategy. SCRM just extends that customer strategy in a few ways. Let's look at that idea a little:
What: The social web created multiple new ways for people to connect, communicate and build relationships.
How: Social tools like blogs, photo and video sharing, etc. that create social media; social platforms and apps that facilitate building social networks; social apps that open up new communication channels like micro-blogging, social platforms that facilitate the creation of communities that can use all of the previously listed methods of social interaction and the ability to carry the conversation anywhere on line that the customer chooses.
Why: Customer behavior has changed because of the social web. The availability of information has increased dramatically and the places customers look for information, support and advice have moved away from the company and it's own web presence. The social customer is just as likely to ask for help from their trusted network on Twitter or Facebook as at the company support portal. This means you, as a social company have to open up to these new communication channels and connect them to your older CRM systems and processes. Simply put, join the conversation.
None of his replaces the need for a CRM solution and customer strategy, it's an extension of strategy to change the way you engage with the social customer. Engaging your customers and building an "experience" for those customers will increase loyalty and involvement with your brand. It also open up new ways to increase customer satisfaction by delivering products that the customer wants, marketing in ways that meet customer expectations and preferences, and delivering support when, where and how they choose. By doing this you acknowledge that the customer owns their relationship with you and that you are willing to work to be relevant.
social_network_istockI was chatting with a colleague earlier today about the importance of using social networks as a customer relationship management tool. People are online talking about your brands right now. It's extremely important to recognize this and take action. Social media can be used as a tool to monitor what is being said about your brands and also to find, attract, win new clients, nurture and retain those the company already has and reduce the costs of marketing.

Here's a snippet of a great article I found today that explains what makes CRM "social" and it's importance.

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Feb 09

CONNECTOC Event Rings in New Year at Hilton Orange County/Costa Mesa

Tanya Posted by: Tanya in Blog | Comment (2)

New Organization of Professionals to Connect Orange County Professionals and Businesses through Social Media Networking Events


 01.18.2010 – COSTA MESA, Calif. – Hilton Orange County/Costa Mesa is ringing in the New Year in style by hosting ConnectOC’s inaugural event, Welcome to 2010, on Thursday, February 18 from 6:00pm-9:00pm. There is no charge for attendance.

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