Tags >> marketing
Feb
01
Posted by: Tanya
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Simple Steps to Market, Brand and Protect Your Business
Posted by: Tanya
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I had the pleasure of speaking at The Institute for Women Entrepreneurs of Orange County last night with colleagues Kelly Weppler and Stephanie Pottick. The subject matter was how to Market, Brand and Protect your business. Is 2012 the year you will focus on strengthening your brand? Yes? Great! Read on.
Jan
31
Posted by: Tanya
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Creating the Ultimate Client Experience in 2012: The Seven Stages of Client Engagement, Part 2
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Here we are in the last post of my blog series on creating the ultimate client experience in 2012, and I think you’re going to find it especially enlightening and helpful for building your business. Before reading on, if you happened to miss the other posts and you’d like to get caught up on my exploration with marketing strategist Kelly Weppler Hernandez of Weppler, Hernandez & Associates of the Marketing Hourglass™ and the seven stages of the buying cycle, just click here and here.
Now that we’ve talked about the first four stages of the sales cycle, we’re ready to take a look at the last three.
- Know
- Like
- Trust
- Try
- Buy
- Repeat
- Refer
Congratulations! You’ve moved someone into the Buy phase of the sales cycle; a prospect has become a client. To continue to build on that ultimate client experience when they first come on board, Kelly recommends wowing new clients with a new client kit that sets the expectations of what’s going to happen in this new-found relationship of yours. Convey to them:
- What they need to deliver to you
- What and when you’re going to deliver to them
- When payments are due
- A list of any alternate contacts within your company
Jan
24
Posted by: Tanya
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The next step in creating the ultimate client experience is identifying opportunities to shine and do something out of the ordinary in every stage of the buying cycle:
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Creating the Ultimate Client Experience in 2012: The Seven Stages of Client Engagement, Part 1
Posted by: Tanya
in Blog |
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So, have you traded in your funnel for an hourglass yet? In my last blog post, I shared some insights from a recent conversation I had with marketing strategist Kelly Weppler Hernandez of Weppler, Hernandez & Associates, and how ditching the tired old marketing funnel for the forward-thinking Marketing Hourglass™ is the first step in creating an experience for your clients instead of just selling to them.
The next step in creating the ultimate client experience is identifying opportunities to shine and do something out of the ordinary in every stage of the buying cycle:
