Tags >> small business
Jul
12
Posted by: Tanya
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Foursquare: Social Media Tool for Business
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Jun
21
Posted by: Tanya
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Building Brand Awareness Through Social Media
Posted by: Tanya
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Tagged in: twitter , social media , small business , pepsi , non-profits , facebook , coke , brand awareness
Social media has a unique ability to serve an array of functions based on what is being represented. The Harvard Business review recently featured an article on how brands like Coke and Pepsi use social media to build trust between themselves and their consumers. Twitter and Facebook are effective tools for these brands to enforce and broaden their identities as well as enhance customer relationships. Due to the already-existent acquaintance with such products as Coke and Pepsi, their incentive is primarily to expand trust around the association everyone already has with them.
For example, Pepsi launched a campaign where it asked its fans to discuss various issues (culture, food, education), then have others vote, then reward certain entrants with monetary grants. Typically, when you hear or think of “Pepsi,” you associate the word with a carbonated thirst quencher and don’t think much beyond that. But now, they’ve broadened your perception to include conversation and charity: additional, diverse and obviously-positive associations.
Apr
26
Posted by: Tanya
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Checklist: Branding Right
Posted by: Tanya
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I found a great checklist as I was researching a new project and wanted to share a quick checklist on branding your business.
Branding means that you have created a consciousness, an image, an awareness of your business.
Here are five ways to start achieving that:
